About Us
Uncover the inspiration and heartfelt journey that gave life to our brand and its creations.
Announcement
Fute's Impact
We are adopting advanced, data-driven farming technology to convert our tea estates into fully natural gardens—ensuring purity from soil to cup.
About Us
FUTE is built by US-return entrepreneurs taking their three-generation Assam tea legacy into a new, health-conscious era. Rooted in 50 years of tea-making, FUTE brings naturally grown, essence-free, high-grade seasonal teas directly from our own estates and partner farms—where 98% of the leaf pluckers are women. Born under our parent company Auguri, FUTE was created to give Assam tea the recognition it deserves. Assam Orthodox is naturally stronger, fresher, and more flavourful, yet undervalued. We want to change that.
Seasonal Harvest, Daily Fresh
To guarantee unmatched flavour, our teas are harvested seasonally and manufactured in-house daily. Every step—from plucking to packaging—is done internally to maintain purity and quality, redefining how tea is made and experienced.
The Heartbeat of Ethical Luxury
We are not just selling tea; we are building trust and a global wellness movement. Our vision is to let India’s ancient tea wisdom lead the next revolution in purity and transparency worldwide.
Redefining Indian tea globally; leading the next wellness revolution through purity, transparency, and ancient wisdom
Experience
The Story Behind Our FUTE Fusion
Auguri, our parent company, has been producing fresh, high-quality Assam tea for decades. With three generations of expertise, we specialise in crafting seasonal, freshly harvested teas that capture the authentic strength of Assam. FUTE was created to bring this factory-fresh experience directly to customers — pure teas, naturally grown, infused only with real Ayurvedic herbs.
100% natural tea
Our teas are naturally grown in harmony with Assam’s climate.
No artificial flavours.
No chemical essences.
No additives.
From our gardens to your cup, every batch reflects the purity of nature — crafted only from real tea leaves and natural herbs harvested at their peak.
FUTE is natural, fresh, and real — just as tea should be.
Modern Farm
We combine traditional hand-plucking techniques with smart farming practices.
Using data-driven soil management, sustainable pruning cycles, and natural cultivation methods, our farms ensure:
Better leaf quality
Healthier plants
Higher seasonal freshness
Reduced environmental impact
Our goal is to transform our estates into fully natural tea gardens using clean, responsible farming systems.
Always Fresh
Freshness is our signature.
While most tea brands sell old, stored tea, we manufacture daily and pack only after you order.
No long storage.
No middlemen.
No stale tea.
This is why FUTE tastes:
Full-bodied
Vibrant
Alive
Every sip captures the strength and aroma of freshly plucked Assam leaves.
For over 30 years, my family has been making tea every single day in our factories in Assam. Fresh, aromatic, powerful tea — the kind most people in India never get to taste because by the time tea reaches them, it has aged, travelled, and lost its soul.
Last year, I decided to change that.
I started FUTE with one clear belief:
India deserves to taste tea the way we make it — fresh from the factory, not from old stock.
Siddha Lahoti,
MD
Fute Fusion
